© Chris Talintyre All Rights Reserved.
I am a marketing specialist with over 15 years experience in media. Experience includes direct marketing, subscriptions, digital marketing, video and social media. I am currently working within action sports, developing off and online assets to effectively monetise them and extend brand reach.
I am a marketing specialist with over 15 years experience in media. Experience includes direct marketing, subscriptions, digital marketing, video and social media. Currently working within action sports, developing off and online assets to effectively monetise them and extend brand reach.
My day job is Digital Director for a busy media company. With my team I look after 26 brands, cenntred around Outdoors and Action Sports.
Outside of Factory Media I really enjoy photography, documenting events, landscapes and also picking up the occasional professional job..
A huge passion of my if video, I have been picking up video projects for the last four years, which range from documentaries of various artists, events and music video.
For the last 8 years, I have been working for a UK VC-backed growth stage media business operating in key European territories with a 380m strong audience and a portfolio of 19 outdoor & sports websites. Appointed to lead audience growth, effective monetisation & change management to become a digital pure play business.
I have created and led audience development programme to build business scale, increasing social reach to 380m per month and increasing SEO traffic by 69%.
In addition, I have led a project team to monetise our global audience through branded content strategy including agency services, social video and activations for leading global brands such as; Ford, Three, EE, Jeep, HTC, Casio, Nintendo & BMW.
I have also been working with an Insights Manager and YouGov to create a tool to understand the emotional mindsets of all British consumers based on 116 attitudinal statements – The Mindsets Tool is now used to aid media planning and buying, which now puts emotional resonance at the forefront of content creation and partnerships sell.
I have also been responsible for a next generation marketing function – Management of Development, Ad Ops, Audience Development & Social Teams.
Send me an e-mail and I will get back to you in 48 hours.