September 2012

2012 Media Pioneer Awards


It’s nice when some of your hard work get’s noticed. It’s not the reason why we do the things we do, but being recognised is always unforeseen boon! This year I have been quietly labouring away on a new section of Mpora, called Mpora | Gear. The idea was to build a product comparison site for the action sports market. If I had only known what I know now! I may never to started in the first place.

From a technical perspective I think it is the most complex projects we have ever undertaken. The data project alone, took longer than to build and redesigning some of our sites two or three times. The complexity comes with taking multiple data feeds from over 16 networks, each with on average 2o odd retailers. Each data set is different, no SKUs, that would be too easy, add in IP targeting, matching products, and multi-currency and you’ve got yourself a monolith of a project.

I can say that now, because we launched Mpora | Gear on 6th October 2011. There’s still a couple thousand refinements to make, more categories to roll out, and new sports to include, but we did get the project over the line. And before you think of asking, yes it was late!

But I was more surprised than anything else that someone had noticed it, and actually liked it. When I received a call from the Specialist Media Show saying that they had shortlisted us for the Media Pioneer Awards 2012, I was amazed! We had intentionally soft launched the site, because we wanted to gauge the reaction of advertisers and users like. The feedback so far has generally been good, but we are working on ways to support independent retailers more within the site. They are the lifeblood of our sports, so we need them as much if not more, than they need us.

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