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Factory Apps Launched on Newsstand

Newsstand Sidewalk

It’s was a busy couple of weeks getting all our apps ready to launch on Apple’s new Newsstand platform. There were lots of close calls, and just when I thought I had finished, Friday night at about 10pm I got a call from Apple marketing UK.

Could we provide assets for three of our titles to be part of the Apple launch campaign in the UK and potentially the US? Er, let me think about that… Hell yes! So I started making calls from the bar in Soho I was sitting in at that point. By twelve noon the next day, the lovely woman at Apple marketing was in possession of logos, the last three covers and some hastily designed banners for Sidewalk, Dirt & Kingpin. It’s not easy persuading magazine designers to give up their weekends for marketing tasks, but I think, in this case it was worth it.

The net result is that in the first seven days of the launch of Newsstand, a little hard work and some Apple love meant that we had over 300,000 App downloads. Our app provider’s servers almost when down on a number of occasions and they got a call from their hosting company to say that they thought they’d been hacked because of the volume of traffic. It has been a great success for us, and I think even the most sceptical critics in the company now have to concede that App publishing is a viable business model for Factory.

The moral of the story, “Never underestimate the power of the Apple marketing machine!” My ITC app still isn’t showing any signs of levelling off.

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