Chris Talintyre's Online Portfolio

Mpora Product Review Campaign

This campaign was run to support the launch of Mpora Gear and to start user interest in reviewing products. To incentivise users a number of incentives were tested, but the best response was found to be a weekly competition and an incentive of £100 for the best review. The best review is voted on by a committee of Factory’s online editors. Winners are highlighted on the  MG blog each week and encouraged to share their winning experience on Facebook, Google + and Twitter.