As a business owner or board director you will know that:
In spite of the challenges, a growing number of businesses have learnt how to harness the power of freelance a marketing consultant to fulfil their marketing goals even, within the tightest of budgets. So what are the main motivations for companies to hire a marketing consultant? We’ve uncovered the main reasons why companies are now hiring marketing consultants rather than appointing agencies or sometimes even full-time staff.
The biggest reason that companies hire consultants of all types is objectivity, particularly for a marketing consultant. A neutral and non-emotive perspective on a business is always useful and comes without power struggles, career-building motivations, and misaligned objectives of internal teams or traditional agency/client relationships
Fresh ideas and perspectives are central to success for modern businesses, the ability to evolve products, pricing and communication with your most profitable audiences are paramount. Marketing consultants are adept at doing this day in, day out, for a variety of clients, in different industries with different needs.
Quite often businesses are so focused on business as usual, they don’t have the capacity or headspace to take a step back an focus on the longer-term direction of the company. Hiring a marketing consultant could be a good solution if your in-house teams don’t have time to deliver the following types of projects:
All marketing consultants love fixing things, it’s their speciality, and why they consult rather than taking an in-house position. So whatever your issue, if you to fix something, fast then consider hiring one:
Probably the most common reason I am brought into projects is accountability. Clients like that I bill by the hour, document everything that I do, and operate with no forward commitment. If things are not working out, or I make suggestions that don’t work, I will acknowledge it and bear the consequences.
The final set of reasons that more businesses are hiring marketing consultants are very pragmatic. Clients recognise that a consultant offers a unique set of benefits that the business can exploit cost-effectively.
To summarise the main benefits of hiring a marketing consultant are:
Whatever your circumstances, I would urge you to at least consider a marketing consultant if any of the reasons above resonate with you. My clients say that it’s the peace of mind that knowing that someone who is more experienced than you are, is on your side, is the reason they keep on coming back for more. However, before committing to hiring a consultant of any type I would urge you to make sure that the cultural and brand fit is right between the two of you if they don’t inherently understand the proposition, it is unlikely to be a productive relationship. Oh, also, if would like any advice, please feel free to drop me a line.