The aim of the Nikon Keymission campaign was to inspire affluent 32-54 year old action-adventurers to pursue their own uniquely personal outdoor missions.
Harnessing the momentum of previous campaigns for the Nikon suite of DSLR cameras (I Am Different), for this campaign we were challenged to create velocity around the launch of Nikon’s KeyMission range of 80°, 170° and 360° cameras.
By positioning the Nikon KeyMission POV cameras as the “enabler of moments and the creator of memories”, we showcased the various products and the 360 elements that these can produce.
Each of the Nikon Keymission stories was rendered in full, immersive 360° which uses YouTube’s mobile gyroscope and accelerometer function, drawing the viewer into the movement of the moment, flexing the full capability this new technology and keeping Nikon at the heart of the experience.
We distributed various plieces of content comprising 6x DSLR shorts, 3x 360 shorts, 9x social teasers and 9x 360 stills as well as 3x editorial product reviews, 3x editorial talent interviews and one dynamic hub, the campaign was natively integrated into O&O channels.