I believe effective and award-winning storytelling is key to digital success, in a ‘return on attention digital economy’
My name is Chris Talintyre and for the last 20 or so years, I have worked as a marketer, mostly within the media industry. I’ve worked across local, specialist and consumer media for brands like Time Out, NME, Marie Claire, Trusted Reviews, Mpora.com and many more besides.
I started in a growing area of the business, developing direct to consumer strategies and managing direct marketing campaigns. Through doing this, I started undertaking some of the earliest digital campaigns in media. For example, we launched the second ever commercial campaign on Twitter and trended for three days.
My experience in direct marketing proved very useful in engaging consumers and growing audiences online.
Over the years my career developed in terms of function as well as seniority, storytelling became more important, the ability to create video content as well as words, technical skills such as SEO and affiliate marketing knowledge, social media exploded. Ultimately, I became a digital director of a medium-sized media company, responsible for audience development, product, and technical teams as well as monetisation.
In all that time many things have changed in the digital landscape, but I have found that the fundamentals of storytelling, direct and digital marketing are as relevant today as they have always been.
Over the last couple of years, I have consulted for a wide range of clients in the media space as well as for brands who want to leverage the power of storytelling in their marketing strategy. For some clients, I do very specific things, like app user acquisition, and for others, I act as an outsourced digital director helping them with a range of projects including technical SEO, content strategy, paid media, UX and conversion rate optimisation.
Chris has transformed the way we look at our online presence from the design of our site to our social media and content presence. Chris is an absolute pleasure to work with, extremely knowledgeable and has worked seamlessly with our team to make the necessary changes within our online offering. I would highly recommend his services!
Chris is an extremely talented digital marketing expert. He’s battle-hardened from many campaigns for many brands and has a deep wealth of experience. He has superb knowledge in both social media and search engine marketing, on top of his overall digital background in areas such as analytics and UX. He’s always been someone I can rely on across a number of projects over the years, and I would highly recommend him as someone to work conscientiously with your marketing budget and maximise it extremely well.
Chris has made a huge, positive impact on our business since he joined. His work on our branded content proposition, productisation and social has transformed the way we look at monetising content. He has become a highly regarded part of the team and his knowledge, creativity, innovation and ingenuity has been invaluable in helping to develop our business.