“I Believe Effective And Award-Winning Storytelling Is Key To Digital Success, In A ‘Return On Attention Digital Economy”
Chris Talintyre / Marketing Consultant & Founder of Polything Ltd
My Story So Far .
My name is Chris Talintyre and for the last 20 or so years, I have worked as a marketer, mostly within the media industry. I’ve worked across local, specialist and consumer media for brands like Time Out, NME, Marie Claire, Trusted Reviews, Mpora.com and many more besides.
I started in a growing area of the business, developing direct to consumer strategies and managing direct marketing campaigns. Through doing this, I started undertaking some of the earliest digital campaigns in media. For example, we launched the second-ever commercial campaign on Twitter and trended for three days.
My experience in direct marketing proved very useful in engaging consumers and growing audiences online.
Over the years my career developed in terms of function as well as seniority, storytelling became more important, the ability to create video content as well as words, technical skills such as SEO and affiliate marketing knowledge, social media exploded. Ultimately, I became a digital director of a medium-sized media company, responsible for audience development, product, and technical teams as well as monetisation.
In all that time many things have changed in the digital landscape, but I have found that the fundamentals of storytelling, direct and digital marketing are as relevant today as they have always been.
What I Do Now …
- General advice and digital strategy
- Direct to consumer marketing strategy
- Content strategy and brand storytelling
- Marketing planning and activation
Three years ago I became a marketing consultant, and now with a wide range of clients who want to leverage the power of storytelling in their marketing strategy. For some clients, I do very specific things, like app user acquisition, and for others, I act as an outsourced digital director helping them with a range of projects including technical SEO, content strategy, paid media, UX and conversion rate optimisation.
Ideation & Planning
Invite me in at the ideation or planning stage of your marketing strategy to breath new life into your ideas and bring storytelling to the heart of your brand offering.
Campaign Activation
I can work with your in-house team, or utilise my team of trusted freelancers, to deliver a programme of content and, or, marketing activity.
Playbook Creation
Supply your brand guidelines and brand strategy, and I will produce a brand playbook for your content programme or social media strategy. A comprehensive guide of how to approach producing content and making it sing in the real world.
Value Proposition
A rare opportunity to have your key business issue articulated and answered by a team of category, creative and consumer experts. Over the course of half a day, we will workshop and articulate three potential solutions to your business need.
Content Strategy 360
For clients that are established in content marketing, but want to take their ideas to the next level. We assess your main opportunity around content and then create a plan to deliver it across channels diverse as linear broadcast right the way through to Snapchat.
Testimonials .
“I would highly recommend his services!“
Chris has transformed the way we look at our online presence from the design of our site to our social media and content presence. Chris is an absolute pleasure to work with, extremely knowledgeable and has worked seamlessly with our team to make the necessary changes within our online offering.”
Jon Case
CEO at SSS Learning Ltd
“Chris has made a huge impact on our business…“
His work on our branded content proposition, productisation and social has transformed the way we look at monetising content. He has become a highly regarded part of the team and his knowledge, creativity, innovation and ingenuity has been invaluable in helping to develop our business.”
Chris Dicker
MD at Trusted Reviews
“An extremely talented digital marketing expert…
He is battle-hardened from many campaigns for many brands and has a deep wealth of experience. He has superb knowledge in both social media and search engine marketing, on top of his overall digital background in areas such as analytics and UX. He’s always been someone I can rely on across a number of projects over the years, and I would highly recommend him as someone to work conscientiously with your marketing budget and maximise it extremely well.”
Adam Gold
CCO at WOLF Live
“Chris has made a huge impact on our business…“
I was recommended to Chris and have been extremely satisfied with him. From the offset, he has steered me through the mumble-jumble of SEO, been there, even at night! Now the revised website is far more responsive, speedy, and above all discoverable in such a short period of time.“
Lee Stewart
Founder of The Mighty Booth